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Friday, February 5, 2010

ONE HUNDRED THIRTY-EIGHT.

New in the odd advertisement news (and for sheer entertainment value, of course) is rhe Heinz ketchup condiment packet redesign. From trom Heinz Ketchup press release, "…A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods…The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess…”

But the real redesign news is Hasbro has unveiled its design of the new 75th anniversary edition of Monopoly, set to hit stores in fall of 2010. "Monopoly: Revolution Edition" is slick and round instead of dull and square, with debit cards and an ATM instead of paper money and a banker, clear plastic representations of the classic tokens (bye-bye, little boot!), and clips of popular songs (like Rihanna’s "Umbrella," Daniel Powter’s "Bad Day," and Beyonce's "Crazy in Love") that play after certain actions." Funny? Or just too much?

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