Tuesday, February 23, 2010


Daizi Zheng's "Stereotype Packaging" takes the question of product design and how it ultimately affects our habits - particularly our eating habits.

Zheng says, "According to the World Health Organization (WHO), unhealthy diet is amongst one of the leading causes of the major non-communicable diseases. Can design encourage people to rethink their relationship with healthy food to gain a balanced diet? The series of food packaging were created from the observations on personal behaviors. Using the recognizable stereotyping packaging would make people feel more physically and physiologically connected with those daily objects. By giving the good food a little make over, it could contribute the availability of healthy food and encourages people to make a change for their everyday life."

It's a fascinating project - carrots as cigarettes, celery as french fries (oh, man fries!), and drugs. And it brings up that age old adage - you are what you eat.

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