Wednesday, March 31, 2010


It has been revealed that the fashion house is collaborating on a capsule collection with performer Lady Gaga for the Spring 2011 season. This is the news comes after the rumor that British designer Gareth Pugh would take over the reigns of the brand. PPR, who own half of the McQueen fashion house, however, are said to be keen on Gaga's involvement due to the commercial viability and cohesion between both the brand and the performer. But little is known about the capsule collection.

It is believed, however, that it will sit alongside the main Alexander McQueen line, more in the vein of the McQ by Alexander McQueen diffusion, and that the collection is being fleshed out under the working title of 'Poisson D'Avril', a reference to the thematic poison present in Lady Gaga's Telephone video clip. (Source.)

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