TWENTY.

Look familiar? Keep Calm signs seem to be popping up everywhere, in different forms such as posters and even t-shirts to multiple variations such as this one Keep Calm and Put the Kettle On, a favorite for sure.

But it was back in 1939, when a nameless civil servant was put in charge of finding the right slogan to inspire a war-ridden, bleak population. There were several attempts, of course, from Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory to the second attempt, Freedom Is In Peril.

People never did get to see the third attempt: Keep Calm and Carry On which, ironically, is everywhere these days and a major, major favorite of the internet blogging community.

For further reading, the Guardian has an article about the origins of the slogan. But for purchasing, and in the case that you might need a little bit of reminder to keep yourself calm and in a good place during a frantic work week, definitely head over to this keep calm and carry on site for assorted slogan-wearing items.